VibeUp is an ambitious startup with a heart-centered mission to help people feel better, live better, and connect to themselves through personalized wellness. The client envisioned a platform that supports individual well-being through curated content, daily practices, and emotional check-ins, fostering a deep sense of self-awareness and empowerment.
Their approach was unique. Rather than just focusing on one aspect like fitness or meditation, VibeUp wanted to bring together mind, body, and heart into a cohesive mobile experience.
While VibeUp had a clear vision, they lacked the technical expertise and UX clarity to bring their idea to life. They faced several key challenges:
We created low-fidelity wireframes to outline the app’s foundational structure, focusing on three main tabs: onboarding, personalized feed, and community.
Once the wireframes were refined, we turned them into clickable prototypes. These prototypes helped stakeholders understand the flow early on and validate whether the user experience aligned with their core mission.
For the visual identity, we went with a soft, calming aesthetic, neutral tones, rounded UI elements, and clean, friendly typography.
We also built a modular design system, ensuring layout consistency across the app and making it easier for the VibeUp team to scale or update in the future.
Subtle, thoughtful notifications prompted users to take short mental breaks, helping them slow down and check in with themselves.
Based on each user’s preferences, history, and goals, the app suggested practices, communities, courses, and events, making every experience feel hand-picked.
We used visual cues to help users celebrate their small wins, reinforcing consistency and promoting positivity without pressure.
Social features were intentionally kept lightweight, think simple check-ins, reactions, and event discovery, to foster connection without the noise or anxiety of mainstream social platforms.
We built a backend module for wellness creators and small businesses to promote their events/services directly to targeted users, a win-win for personalization and monetization.
Community gardeners onboarded in the pilot week.
User feedback rating.
VibeUp Co-Founder.
Working on VibeUp reminded us of what product development is really about: solving real problems for real people.
This wasn’t about cramming in features; it was about crafting space for reflection, growth, and community, and that’s exactly what VibeUp now offers.